poubel
celebrating the world of absurdity
// design lead
// design lead
Created during my previous role as Design Lead at Poubel. Working as part of the internal creative team, I contributed to developing a brand scheme inspired by playful absurdity and Disney-like aesthetics - a world where everyone is welcome to express themselves.
2D/3D Social media product announcement graphic for SND
2D/3D Social media product announcement graphic for Jondal
2D/3D Social media product announcement graphic for Mad Lords
3D Instagram carousel product announcement
Pop up store 3D visualisation - exterior
Pop up store 3D visualisation - interior
3D model
3D print model design
Card design
Window display design for Bach Sign
Window display design for mcmarket
2D/3D Instagram carousel product announcement
Poubel needed a strong and flexible visual identity that could communicate the brand’s personality quickly across multiple platforms. The aim was to create content that felt expressive, energetic and instantly recognisable, while supporting product storytelling, social campaigns and wider brand awareness.
My role was to translate that brand personality into a consistent set of motion, 3D, campaign and digital assets. I produced over 70 short-form animations for social campaigns, website content and brand teasers. I also created brand and campaign materials including merch proposals, packaging concepts, patent drawings, carousels, banners, social graphics and e-commerce visuals. Alongside this, I developed 3D assets and spatial visuals, including 3D logo prints, pop up store visualisations and window display concepts. I also supported e-commerce content and campaign delivery.
My work helped Poubel build a more consistent, recognisable and engaging visual presence across social, web and campaign touchpoints. The animations and visual assets gave the brand a steady flow of eye-catching content, praised by users for their engaging and playful style, and helping the brand communicate with more personality, clarity and playfulness.
services // motion design · 3d design · campaign assets · social media animations · brand visuals · product visualisation · product booklets and catalogues · web and print graphics
tools // cinema 4d · adobe creative suite · figma · klaviyo · shopify
tools // cinema 4d · adobe creative suite · figma · klaviyo · shopify
